Victoria’s Secret is an American leading retailer of women’s exquisite lingerie, beauty products and clothing. It was founded in 1977 and has more than 1000 stores in the United States and some in the neighboring countries as well. Victoria’s Secret has always been stealing the hearts of people around the world. Like other companies, this brand has also a number of competitors like AdoreMe, True & Co. and Intimint, etc. which are trying to attract the Victoria’s Secret customers with much reduced prices and more sensuous products. But there are many competitive advantages which makes Victoria’s secret strong and the top brand. Some of them are:
Victoria’s Secret rule the Industry
As reported by industry research firm NPD, this is the only company that dominates almost 40% of the garments market.
Sales increase
While the competitors were reporting that people are getting bored with Victoria’s Secret products as they are costly and not of latest trend, VS sales over the years tells that they are still competing and is on the top. Also, recent revenue made by this brand is $7.81 billion.
A Company that Makes Career
This brand has showcased its collection using Angels (Victoria’s Secret Brand Ambassadors) and has launched many careers in the modelling industry. They not always go for well-known models, but choose different models with which their audience could relate and look up to.
The Annual Victoria’s Secret Fashion Show
It is the most awaited fashion show of the year. This show is intentionally held during the holiday season as most of the people are in the mood of giving gifts. The show looks like a carnival where audience gets to see fancy lingerie, super models and music concerts. It not only attracts universal attention but also pays of the setup costs about $12 million.
Fantastic In-store Customer Experience
VS stores are furnished in an elegant Victorian style. The staff are friendly and helpful and the customers get the sheer contentment when they try the lingerie in the alluring dressing rooms. In reality, 65% of the women bought lingerie after trying it in the dressing room. Such ambience makes a splendid experience for its customers which can’t be given by other brands.
Expansion to International Markets
The step to bring the Asian models into the fashion shows and catalogs and open stores in Asian countries made a start of brand expansion into Asia. Not only lingerie, it also sells perfumes, makeup and other stuff in Asia, keeping their culture in focus.
Women Pay More for Splendid Experience –
Women visits VS stores not because of low prices but they get plush experience. Every time coming with new prints and designs, women are attracted and pay even more to enjoy new styles, you won’t see anywhere else.
Victoria’s Secret is always on the move to becoming a noted, exceptional company. It hasn’t only put the lingerie shopping from deserted areas to the center but gives also the eventual feminine shopping experience that makes a girl feel good about herself.