British Airways has maintained its high service standard due to the following competitive advantages:
Brand Image
The British airline has its own recognition in the Globe and the logo of this airline raises a powerful identity being a major airline and quality provider of the UK. The Virgin Atlantic has also founded a good picture. It is extremely famous and competes efficaciously with BA and different carriers. Nonetheless, BA is yet the oldest and biggest organization and keeps its foremost region above Virgin Atlantic in the airline industry.
Diverse Destinations
British Airways has its operations in 147 destinations in seventy-five nations, with a strength of 234 airplanes. The Airline has cautious for the additional advancement that includes 12 Airbus (A380) superjumbos, 24 Boeing (787s) a good way to bring new innovation and efficiency on board. (BBC news, 2007). BA’s followed method in acquiring a big fleet is seen as a frontrunner within the enterprise (“Benchmark”), which to a first-rate volume affects different provider’s choices. This approach has placed BA in the lead and as a consequence gives it an aggressive benefit over Virgin Atlantic which is running with just 38 aircrafts and is confined to 30 destinations (AirFleets.internet, Undated).
Partners & Alliances for Low Cost
British Airline has an alliance with other airlines, which comprises of American airlines, Cathay Pacific, Japan Airlines, LAN, Maldives, and Finn air, Iberia, Qantas, Royal Jordanian and Brussels airways to form the ‘one world’ accomplice alliance. Virgin Atlantic on the other hand, is starting to kind partnerships or alliances with some of its principal rivals reminiscent of Malaysia Airlines, and Singapore airways, and thereby eliminating rivalry and competition between these organizations. British Airway’s alliance has validated a constructive that has an influence on Virgin Airline and it has got reap aggressive potential in the market. Hence, BA business has proved some growth opportunities and unfold it operation via 675 destinations, a hundred thirty-five territories and touching in the slogan in 500 airport departure lounges globally. (One World, Undated)
Corporate Social Responsibility
Because the past has been a pioneer in the British airline enterprise for adopting the important. It has offered applications like one vacation spot. It has had achievements like being the first to determine its wooded area footprint. It has invested in the study projects like Solena to enhance the sustainable alternative aviation fuels to be able to diminish the carbon footprint.
Customer Experience
BA goals on supplying a precise consumer experience. BA conducts the market research each month with its consumers to know them better and the people they have got advocated BA too, it reaches around fifty-seven thousand persons in one month via this program. Its current method is to improve the client experience by way of the introduction of text and cellular services for industry type patron. It conducts programs like the “Customer First”.
Continues Growth
BA has focused on natural and organic growth. It has shaped alliances and partnerships to attain aggressive capabilities over its opponents.BA has lately fashioned a joint alliance with American Airlines and Iberia to co-operate on transatlantic flights giving it a potential of connecting the predominant economic cores New York and London.