AT&T Inc is one of the biggest conglomerate multinational holding company, whose headquarter is located in downtown Dallas, at Whitacre Tower in Texas. It is considered as one of the top telecommunication company. AT&T is ranked as the second number in providing services of mobile telephones and biggest provider of the services of fixed telephones in United States. It is also the biggest provider of broadband services of subscription television through DirecTV and Uverse TV services through satellite television subscription, combines with the legacy of AT&T U-verse services, which also make it the biggest television operator. Behind ExxonMobil, AT&T is considered as the second biggest company of Texas, and ranked as 11th biggest company across the globe (AT&T, 2017).
Competitive advantage of AT&T is referred as the company’s developing economic value in comparison to its rivals. As such, this company is positioned, particularly when it meet all the four sustainable factors of competitive advantage. AT&T Company owns DirecTV and in the near future, it is aiming to own TimeWarner. In addition to this it is the dominant player in DSL market. As the AT&T is working on positioning itself in the minds of the customer, it itself consider as the technology innovator, who are aspire to the work itself in the same sentence with Google, Apple and Facebook, they all have the stronger chance for leading the technology in industry. Necessarily, AT&T has to remember the importance of the economic profit which could be the success of the company. They have the advantage of keeping the low costs but AT&T need to remember values which are providing to ensure the benefits of the customers are attainable (Barney, 2001).
AT&T is able to gain the competitive advantage which will assure the analysis of AT&T internal environment, which is also implemented more strategic exploitation of the AT&T’s strength of external opportunities. AT&T is able to stomp out all the external threats during avoiding the internal weakness. Gathering all the significant and important competitive advantages happened when establishing the strategies. In this way AT&T is able to have the unique placement of marketing in a marketing position. Sustaining the competitiveness in an industry and market, AT&T innovates all the uniqueness by accelerating the rate. By using this strategical analysis, AT&T with the internal resources are the major key resource and the serious competitive advantage. AT&T have all the unique resources which could make it more innovative in the market among all the competitors. AT&T evaluate their skills, resources, capabilities, competence and capacities. The have develop four major attributes unlike its competitors which are un-limitable, no substitutable, rare and value. More important elements for getting the advantages are stronger financial resources, infrastructure, extensive networking, intellectual properties and innovation (Brown, 2017).
References
AT&T, 2017. About us. [Online], Available at: https://www.att.com/, [Accessed on: 19th December, 2017].
Barney, J.B., 2001. Resource-based theories of competitive advantage: A ten-year retrospective on the resource-based view. Journal of management, 27(6), pp.643-650.
Brown, R.S., 2017. Scanning and updating failure: How AT&T turned its political capability into a core rigidity. Telecommunications Policy, 41(2), pp.71-89.