1. Unique Geography – This country is shaped like an elongated, narrow “S”. Vietnam extends the length of Indochinese Peninsula and covers an area of 128,000 sq. miles. Bordered with ocean on the West and South, Laos and Combodia to the West, China lies to the North, and the South China Sea to the East.

2. World’s Largest Cave – “Hang Son Doong” is the Vietnam’s and world’s largest cave. The three million years old cave is vast and has space for thousands of people to camp within at a time. The cave is celestial, has rich greenery, stunning blue water pools and a river runs there. Guides are available all the time to help people traverse this fantastic landmark.

3. “Bia Hoi” Cheapest Beer – Vietnam is one of the countries which consumes maximum amount of beer in the world. So, they offer world’s cheapest bear in city Hanoi. A glass for only 20 cents is what you can’t get anywhere in the world. The beer contains only 3% alcohol and is absolutely fresh and is best for hot summer days!

4. “Halong Bay”, Wonder of the World – “Halong Bay” is one of the new 7 natural wonders of the world and its allure can be lived from the boats that travel around its water. A whole new view is given to you of how colossal those cliffs are and how many islands are in the enchanting world wonder when you swim in the warm water of the bay.

5. Impressive Literacy Rate – Even the Vietnam is comparatively poor and less flourished country, still the literacy rate is over 90% which is greatly admirable.

6. Country of “Coffee” – Vietnam has the biggest coffee industry in the world and is ranked as a 2nd largest coffee producer worldwide. Since the coffee was introduced, it has become a cultural beverage of Vietnamese people.

7. Constant Noodle Consumer – It is ranked as 3rd country worldwide which consumes large number of noodles. Grocery stores in Vietnam has numerous manufacturers, types, tastes and sizes of noodles. As per estimation, Vietnamese people eats 5.4 billion packs on Instant noodles each year.

8. Country of “Motor-bike” – “Motor-bike”, the most commonly found transport all over the country. From rural to urban areas and from mountains to plain areas, motor-bike is everywhere. The cars in Vietnam are extremely high-priced and its framework does not seem appealing to Vietnamese people so they prefer using motor-bikes.

While, many westerners see Vietnam through the lens of war, in actuality, it is a country blessed with fascinating natural beauty and serene village life. Its rainforest regions, islands and uplands after being destroyed, continue to produce new species and extension of wildlife. Undoubtedly, Vietnam had complicated past, but it has still managed to emerge gracefully.

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Zurich has been able to maintain its position in a very competitive environment due to its global reach, where they are currently serving in more than 200 countries and also because of its uniqueness of services. The company has a helpline through which it has become easier for the customers to communicate their concerns to Zurich and for Zurich to develop healthy relationships with their customers. Furthermore, this Help Point is a free helpline which also provides the customers with practical advices and solutions, information about their services. It is also very useful for the internal network of Zurich, where the people working within the company can communicate effectively with other departments if needed.

Primarily, Zurich has followed and worked on a customer-centric strategy to fulfill and satisfy the changing needs of the customer and maintain their brand name in the minds of the customers for a longer period of time. For doing so, they need to conduct various forms of research in order to identify what the customers need and their changing demands. A lot of primary and secondary research goes behind introducing and providing services to their customers which makes their services special and unique as compared to other competitors in the market. This research also helps them to continuously develop and innovate their strategies through which they are able to grow and expand their network around the world.

Zurich has successfully maintained its positioning in the minds of their consumers which speaks about their brand as well. Through their marketing and communication by advertising, sponsoring and direct marketing, Zurich has been successfully placed their company in the minds of their customers. Customers think of ease, timely service and their own convenience when it comes to the brand name Zurich. Zurich has developed a very strong brand name around the world, which adds up to their competitive advantage.

Moreover, Zurich believes in employee empowerment and giving voice to their opinions. They make this possible by encouraging their employees to pitch in their ideas for development and innovation. This strategy makes the employees feel that their voice is given importance and they are valued in the organization, along with helping the company in finding some innovative ideas within their company for further development.

References

LLP, B. C. S. Providing a customer-centric serviceA Zurich case study. Retrieved January 6, 2018, from http://businesscasestudies.co.uk/zurich/providing-a-customer-centric-service/conclusion.html
Null. (2017, May 24). Zurich Insurance Group – pg.7. Retrieved January 6, 2018, from https://www.forbes.com/pictures/591c672fa7ea434078d41824/zurich-insurance-group/#131bb2a73f1a
Our strategy. Retrieved January 6, 2018, from https://www.zurich.com/en/about-us/our-strategy
Zurich Insurance Group on the Forbes Top Multinational Performers List. Retrieved January 6, 2018, from https://www.forbes.com/companies/zurich-insurance-group/

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Economic Growth

The ruling government, the Communist get together of China (CPC) has sought upgrades via the market-oriented reforms that began back in 1978. These financial reforms were spearheaded by the Chinese language leader Deng Xiaoping and a few leaders. The alterations have been very positive and presented the market concepts and insurance policies that resulted in a great monetary growth for a long time to return.

Political Stability

Regardless of having suffered from so much political instability up to now, the political danger in China now could be comparatively low due to the one-get together political approach. Research has proven that the Chinese are generally joyful and satisfied with the country. As China continues to push ahead within the international market, it’s undoubted that the ruling CPC will introduce the favorable measures to make stronger its political and social steadiness.

Market Size

In step with the statistics by means of the World Bank, the populace of China stands at 1.351 billion in 2012, firmly holding the highest spot. China is also ranked number 4 in phrases of the land mass. An enormous populace with the supply of land means a potentially large market. additionally, China has a quickly rising middle classification that already exceeds the complete populace of the U.S. and expected to hit greater than 800 million inside the subsequent 15 years, China presents the colossal skills for would-be buyers.

Economy

As it stated earlier, reforms that started out in 1978 have led to a remarkable monetary progress in China. Considering the element that, the economy of China has grown more than ninety occasions and surpassed Japan as the sector second biggest financial system in 2010. The strong economy has also managed to climate by the way of world financial downturns, witnessing a constant growth alternatively. Analysts predict that China will overtake USA. The most important economic climate on the planet with the aid of 2027.

Lifestyle

In a society like China, there are patrons inclined to pay for top class product or service, above all with an improving subculture. Investors must bear in mind on the market skills as the spending vigor of the Chinese continues to develop. Quartz said that Chinese language tourists can be spending more on luxurious items than the complete world mixed with the aid of 2015. Correctly, it has been stated a majority of Chinese are in reality unsatisfied with the carrier received when visiting. The Chinese language is additionally getting richer, with the core class population projected to broaden to fifty-one % from 6% in a decade.

Labor

Many organizations opt for to relocate operations to China because of the comparatively more cost effectiveness and with ease to be had labor. For illustration, the notorious Foxconn has greater than a dozen factories in China, churning out the merchandise for global brands akin to Apple, Blackberry and Sony. Despite being a sought-after destination for low-priced labor, the literacy rate of China can also be improving as good. Thousands of students graduate from universities countrywide yearly and are commencing to embody English as their second language. This moderates the language obstacle and increases the pool of an informed team of workers to tap into.

Transportation

China has developed their transportation and infrastructure considering the fact that late Nineteen Seventies. Increased transportation has ended in a booming journey and air cargo enterprise in the country. In keeping with Boeing in 2012, air traffic is anticipated to develop swiftly, doubling over the subsequent two decades and with China leading the industry. Expanded transportation has encouraged journey within China and stimulated sight-seeing. In addition to air transportation, China has a large and extremely related network of roads, highways, and railways. In line with the Rail Journal, the Chinese executive is focusing on a significant expansion of the rail network to 120,000 kilometers by using 2020.

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